🚀 From Goals to Tactics: Bringing Your Marketing Strategy to Life 🎯

In my previous post, we discussed the importance of specific and quantitative goals and objectives in your marketing plan. (See here: "The Problem with Broad Goals and Objectives in Marketing") Now, let’s dive into tactics—the essential step that takes your strategy from concept to execution.

🔑 What are tactics?

Tactics are the detailed steps and actions you’ll take to achieve your objectives and ultimately your marketing goals. While objectives can feel like tactics, it's crucial to break them down even further for maximum clarity and precision.

I like to use the tactics section to map out exactly how I’ll execute an objective in the most effective way. It’s all about getting even more specific and setting clear expectations for everyone involved.

Here’s a breakdown of how I would approach a goal with a well-defined tactic:

✅ Goal: Generate $500,000 in new revenue from inbound leads in the next six months.

✅ Objective: Run a targeted paid ad campaign with a $50,000 budget to acquire 2,000 new leads, converting at a 10% rate.

✅ Tactic:

• Channels: Google Ads, Meta (Facebook/Instagram), LinkedIn

• Number of Ads:

  • Google Ads: A/B Testing at the beginning with 4 ads, continuing with the top 2 performing ones.

  • Meta: A/B Testing with 4 ads, continuing with the top 2 performing ones.

  • LinkedIn: A/B Testing with 4 ads, continuing with the top 2 performing ones.

• Budget (Slightly under budget to save $500):

  • Google Ads: $5,000/month (Total: $30,000)

  • Meta: $1,500/month (Total: $9,000)

  • LinkedIn: $1,750/month (Total: $10,500)

This is a high-level overview, but you get the idea. The more specific you can be, the better you can manage and measure your progress, and show leadership exactly how you plan to achieve your goals.

What detailed tactics are you including in your marketing plan? Let’s discuss! ⬇️