The Fractional Marketing Manager 
Blog

Co-authored by: Tyler Riddell , Andrew Sosa , and DallasMeetup As many of you know, I’m one of the Executive Organizers  of DallasMeetup...

Let’s be real— KPIs (Key Performance Indicators)  are one of those corporate buzzwords we hear all the time: 📢 “What are the KPIs?” 📢...

🔹 Have You Considered Adding Pricing to Your Services? 💰🤔 🔹 Most products have a set price, so why not services? That’s why I like to...

In my previous post, we discussed the importance of specific and quantitative  goals and objectives in your marketing plan. (See here: "...

Why Vague Targets Can Hurt Your Strategy First, let’s define goals and objectives: 📌 Goals  describe the desired outcome or destination....

Ever browsed a website, read about a service, and thought, “Okay, but what do I actually get?” 🤔 You're not alone. Services can often...

Someone once told me a marketing plan should only be 3–4 pages. At first, I was perplexed—did they mean the Executive Summary? But it...

When I’m asked what I do when I first start with a new company, the answer is clear: it begins with a marketing audit 📊. While many...

Was 2024 a whirlwind for anyone else? If you feel that way, you are certainly not alone. The year brought an unpredictable wave of...