Walkabout Workplace
Walkabout Workplace was a remote work tech platform designed to foster a sense of place and presence within a dispersed workforce. I had the honor of joining the team as Director of Marketing and Communications, where I played a key role in shaping and executing strategic marketing initiatives to enhance brand presence and engagement.
01
Digital Marketing & Lead Generation
Created and executed comprehensive social media strategies, content plans, and paid ad campaigns, significantly increasing brand visibility and lead generation.
02
Website Development & SEO
Led website redesign initiatives for Walkabout and its parent company, achieving 43% and 289% traffic increases, respectively, while improving bounce rates and lead generation through targeted SEO and keyword optimization efforts.
03
Email Marketing & CRM Optimization
Developed and executed highly effective email marketing plans, achieving 20%+ open rates, managed drip campaigns for 20,000+ leads, and facilitated a smooth transition from HubSpot to Zoho CRM to streamline customer relationship management.
04
Public Relations & Earned Media
Secured prominent media features in Dallas Innovates, Dallas Business Journal, Dallas Voyage Magazine, along with multiple podcast interviews, enhancing brand authority and fostering public relations growth through strategic PR campaigns.
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