The REL GRoup
The REL Group, a seasoned factory representative in the HVAC industry, has been a trusted name for over 40 years. As my first client, I have supported their social media marketing efforts for nearly nine years, helping to build their digital presence. More recently, my role has expanded to include CRM system optimization, email marketing strategies, and additional marketing initiatives to drive engagement and business growth.
01
Social Media & Content Strategy
Develop and customize a social media and content strategy, working closely with the CEO on a weekly basis to produce engaging and brand-aligned content.
02
Email Marketing & Newsletter Management
Design and manage the email newsletter, ensuring consistent branding, delivering valuable content, and driving lead generation.
03
CRM System & Sales Tracking
Implement and maintain the Pipedrive CRM system, creating a sales tracker to monitor distributor performance and identify new revenue opportunities.
04
Distributor & Factory Collaboration
Partner with factories and distributors to enhance content strategies, support marketing initiatives, and improve brand visibility at industry conferences.
