The DEC Network
The DEC Network is a Dallas-based nonprofit dedicated to bridging the opportunity gap for BIPOC and women entrepreneurs. I had the privilege of joining their team as Manager of Marketing and Communications for over a year, where I played an integral role in advancing their mission and expanding their outreach through strategic marketing and communication initiatives.
01
Marketing Strategy & Execution
Developed and implemented a comprehensive annual marketing plan, overseeing multi-channel campaigns (social media, email, SEO, SEM, earned media, website, and events) to drive brand awareness and lead generation.
02
Team & Budget Management
Led a team of 6 marketing professionals, efficiently managing the marketing budget to ensure resource allocation aligned with cost-effective strategies for maximizing ROI.
03
Performance & CRM Optimization
Tracked and analyzed campaign performance through monthly and quarterly reports, utilizing data-driven insights to optimize marketing efforts, while overseeing Salesforce CRM integration with key platforms for streamlined processes.
04
Brand Growth & Media Impact
Secured 81 media publications (including features in Dallas Innovates, Fox 4, WFAA), increased website traffic to 3,000+ visits per month, and achieved a 45% email open rate by year-end, significantly enhancing brand visibility.
