Globe Runner
Globe Runner is a digital marketing agency located in the Dallas/Fort Worth area. I supported digital strategy for a Printing Company.
01
Sales Enablement
Developed a comprehensive Marketing and Sales Enablement Strategy, ensuring a seamless lead transition between departments by aligning sales and marketing efforts, optimizing lead qualification, and improving cross-team collaboration.
02
Customer Communication
Designed a structured Order Status Communication Plan utilizing SMS and email automation, ensuring timely and transparent updates to enhance customer satisfaction and reduce support inquiries.
03
Process Optimization
Mapped and optimized the Sales and Marketing Workflow in Lucid, creating a clear visual representation of processes to improve cross-team collaboration, reduce inefficiencies, and enhance lead management.
04
Influencer & Referral Programs
Developed a strategic Influencer Program, leveraging key industry voices to amplify brand awareness, while simultaneously designing a Referral Program to incentivize customer advocacy and drive organic growth.
